Super App

A new Innovation – Super Apps

By January 31, 2019 May 31st, 2019 No Comments

The ability to communicate, shop online, order rides, read books, play games, get food delivery and pay for anything within a single, unified smartphone app is Asia’s defining innovation, technology leaders said at Bloomberg’s New Economy Forum in Singapore.

WeChat, Grab and Go-Jek are prime examples of a breed of software called the Super App. In the U.S. and Europe, such services are offered separately for iPhone and Android users. That’s not the case in China and Southeast Asia, where the apps open the door for big changes to how people live and do business, according to Southeast Asia’s two most valuable startups, Grab and Go-Jek.

“There’s so much excitement,” said Anthony Tan, Grab’s co-founder and chief executive officer. “We see the price of smartphones and data falling, we see the democratization of technology. We see this world where the rise of millennials and they want everything now and they want it immediately.”

Singapore’s Grab, whose app has been downloaded on 125 million mobile devices, forecasts it will double revenue in 2019.

With more than 1 billion people using it at least once a month, Tencent Holdings Ltd.’s WeChat is the king of Super Apps. Grab and Go-Jek began as ride-hailing platforms, but swiftly evolved into apps offering other services centered around payments. By harnessing the data generated by users of multifunctional apps, these providers can gain more insight into their daily behavior and deploy that information to offer new products and services. That’s one of the key building blocks for digital assistants and other services that will begin to use artificial intelligence.

REFERENCE

Yoolim Lee, (2018, 7th November), Super Apps, Asia’s new innovation, to change cites, Economies

https://www.bloomberg.com/news/articles/2018-11-07/super-apps-asia-s-new-innovation-to-change-cities-economies

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