Best LMS for Instructors Boosted Sales by 35% with a Course Bundle Feature

Our client, a leading online education platform, sought to enhance their LMS for online teaching by introducing a feature that would allow instructors to bundle courses and offer them at discounted rates. The goal was to increase course sales, improve student engagement, and provide instructors with better tools to manage their offerings striving to be the best LMS for instructors. With a global user base, the platform needed a solution that was scalable, user-friendly, and compatible with their existing LMS system.

The course bundle addon introduced several advanced features to the LMS platform, making it one of the best LMSs for instructors in the education industry. These features were designed to enhance the user experience for both instructors and students:

• Course Bundling: Instructors could group multiple courses into a single bundle and offer them at a discounted price. This feature allowed educators to create tailored learning paths for students while increasing the perceived value of their offerings.
• Flexible Pricing: The addon supports both fixed and percentage-based discounts, giving instructors the flexibility to choose the best pricing strategy for each bundle.
• Secure Payment Integration: The platform is integrated with popular payment gateways like Stripe and PayPal, ensuring secure transactions. Multi-currency support made it easier for global users to purchase course bundles.
• Instructor Dashboard: A centralized dashboard allows instructors to manage their course bundles, track sales performance, and update pricing or course selections with ease.
• Student-Friendly Experience: Students could browse available course bundles, view detailed descriptions, and purchase all courses in a bundle with a single payment. Once purchased, they gained immediate access to all courses included in the bundle.
• Multi-language Support: To cater to a global audience, the addon supports multiple languages, making it accessible to instructors and students worldwide.

Implementing the course bundle addon presented several complex challenges that required innovative solutions for the best LMS for instructors:

• Seamless Integration: The course bundle addon in LMS for online teaching needed to work within the existing LMS architecture without disrupting course management, student enrollment, or payment workflows. Any integration issues could lead to a frustrating user experience for both instructors and students.
• Flexible Discount & Pricing Models: A dynamic pricing model was required to accommodate different discount structures, including percentage-based discounts and fixed-price bundles. Additionally, multi-currency support had to be implemented for global users.
• Distinguishing Sales Between Bundled and Individual Courses: To accurately measure the effectiveness of the course bundling feature, the innovative model of LMS platforms required an advanced reporting system to distinguish between bundled and individual course purchases. Without this, instructors wouldn’t be able to evaluate the true impact of bundling on their revenue.

To overcome these challenges and deliver a model of the best LMS platforms, we implemented the following solutions:

The best LMS for instructors with a course bundle addon was delivered ahead of schedule with all requested features fully implemented and tested. Key outcomes included:

• Full integration with the existing LMS for the online teaching platform
• User-friendly interface for both instructors and students
• Comprehensive reporting capabilities
• Support for multiple languages and currencies
• Flexible discount options for different bundling strategies

The Impact

The implementation of the Course Bundle Addon delivered significant measurable results for both the client and their instructor community:

• 35% increase in overall course purchases within the first two months post-launch
• 20% of instructors adopted the bundling feature within the first quarter
• 40% improvement in average transaction value as students purchased multiple courses
• 12% reduction in cart abandonment rates when bundle options were presented
• 28% increase in student engagement across bundled courses
• 18% higher completion rates for courses purchased as part of a bundle

The leading project of LMS platforms leveraged a modern tech stack to ensure scalability, performance, and seamless integration:

• Frontend: Vue.js, JavaScript allowed the team to create a highly responsive and interactive user interface for both instructors and students; also ensured smooth client-side operations
• Backend: PHP (Laravel), and REST APIs streamlined database management and ensured secure handling of sensitive data. Especially, REST APIs allowed the course bundle addon to integrate smoothly with the existing LMS platform.

To ensure the continued success of the course bundle addon in the LMS for online teaching website, the client received comprehensive post-launch support, including:

• Ongoing Maintenance: Regular updates to ensure optimal performance and fix any issues.
• Performance Monitoring: Continuous tracking of sales and user engagement to refine the feature.
• Feature Enhancements: Plans for advanced bundle customization and promotional tools based on user feedback.