Achieving 30% More Bookings: Local Hotel Revolutionized by Adopting Robust Hotel Booking Site
Our client, a green hotel system in Vietnam, provides a suite of hospitality services for local customers and travelers. Their offerings include standard hotels, serviced apartments, and experience-oriented hotels. Operating in such a competitive industry, our client sought a dynamic booking platform to stand out from multiple hotel booking sites available in the market. To accomplish the client’s goal, our team decided to craft an intuitive hotel reservation website and CMS (Content Management System) for Admin to support management.
Challenges
To develop an online hotel booking site to optimize customer experience, our team encountered several challenges. Key challenges include:
- Flexible Room Booking: The system needed to accommodate various room types and durations with flexible pricing policies.
- Combo Policies: Discount application for multi-day bookings.
- Cart Functionality: Customers should be able to select and save multiple rooms with different durations.
AgileTech’s Solutions
To tackle the challenges of handling various room types, flexible pricing policies, booking durations, and combo discounts, the following approach will ensure the online hotel reservation website is efficient and scalable:
- Understanding the room system and pricing policy: We collaborated with the client to gain a comprehensive understanding of the different room types available and their respective pricing policies. This includes factors like seasonal pricing, duration-based discounts, and any specific rules or promotions associated with each room type.
- Develop a Rapid MVP to Demo and Validate: ReactJS and NextJS were used to dynamically display room details (e.g., description, images, pricing tiers, and booking policies) based on user selections, ensuring fast loading and real-time updates on the hotel booking site. Vite’s fast development cycle helps quickly iterate on changes, such as adjusting room pricing policies or refining UI elements, allowing our team to build a functional MVP in less time. Additionally, we leveraged Antd to create sliders and forms for an intuitive format, while Tailwind CSS was employed to deliver responsive, consistent design for different devices and streamlined the UI development process.
- Seamless Booking Procedures and Promotions: The backend, built with NestJS, handled the core business logic, calculating room prices based on room type, booking duration, and special policies (like combo discounts). This allowed for flexible and maintainable logic to accommodate complex pricing rules. PostgreSQL stores data about room types, stay duration rules, and pricing policies, ensuring accurate price determination. Meanwhile, Redis was utilized for caching frequently accessed data like room availability and pricing details to enhance the performance of the hotel booking platform.
- Feature-rich Panels: The CMS allows admins to manage branches, hotels, rooms, amenities, and bookings, with a calendar view for schedules and role-based account management for operational control. The frontend handled cart functionality, letting users select multiple rooms with different durations, display total pricing, and apply combo discounts, with dynamic updates from the backend.
Technologies Used
The success of this hotel booking site relied on a modern and efficient tech stack:
- Frontend: ReactJS, NextJS, Vite, Antd, Tailwind
- Backend: NestJS for framework, PostgreSQL for database, Redis for caching
Project Outcomes
The partnership with AgileTech led to a highly successful launch of the client’s hotel booking site. The project was delivered within 4 months, ensuring high-quality solutions despite frequent change requests. Throughout the process, the team remained agile, adapting to evolving requirements without compromising on quality. Additionally, the website was fully optimized for SEO, significantly improving its visibility and search rankings, which played a key role in driving traffic and enhancing its online presence.
The Impact
The launching of the hotel booking site yielded impressive results for our client. Regional bookings increased by 30%, driven by the flexible branding and booking features, which contributed to higher conversion rates. Administrative efficiency improved by 25%, as the simplified CMS functionalities reduced overhead and streamlined operations. Furthermore, customer retention saw a 15% boost, as personalized experiences aligned with regional preferences fostered greater user loyalty.
Post-launch Support
AgileTech provided comprehensive post-launch support, ensuring the client received assistance with new requirements and continuous optimization of the online hotel booking site and the CMS for administrators. This ongoing support included fine-tuning functionalities, improving usability, and maintaining consistent performance to meet evolving user expectations. Regular updates and enhancements were implemented to align the platform with the client’s dynamic needs, ensuring it remained robust, user-friendly, and highly functional.
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