15% Revenue Growth and 50% Faster Checkouts with a Custom Restaurant Booking App
A mid-sized restaurant aimed to enhance its customer service experience and improve operational efficiency. Recognizing that modern diners prioritize convenience and streamlined service, the client sought a user-friendly app for restaurant reservations to enable seamless table bookings, real-time ordering, and simplified bill payments. By focusing on eliminating wait times and providing a full-service digital experience, the restaurant intended to increase customer satisfaction, promote loyalty, and gain a competitive edge in the dining industry.
Challenges
Manifesting itself in the competitive F&B industry, here are the main challenges our client wanted to address with a custom solution for restaurant reservations:
- Reducing Wait Times: With high traffic during peak hours, the restaurant experienced customer dissatisfaction due to extended wait times. They needed a restaurant booking app that would enable customers to book tables and pre-order meals to ensure prompt service upon arrival.
- Improving Table Management: The restaurant sought a seamless system that could help manage reservations and waitlists more effectively, with real-time tracking and updates to enhance the dining experience.
- Simplifying Group Reservations and Bill Splitting: Dining with groups often involves lengthy billing processes. Group bookings and bill-sharing features were essential to enable users to book tables together, place individual orders, and split bills seamlessly
- Attracting Corporate Lunch Clients with a Dedicated Feature: To attract corporate clients, the app should allow companies to create accounts, authorize employees, and manage pre-paid meals, positioning them as a preferred choice for business lunches.
AgileTech’s Solutions
To resolve the business challenges, the AgileTech team implemented customized solutions by developing an intuitive, user-centric restaurant booking app. Key milestones include:
- Streamline Reservations and Orders: Using Objective C for iOS and Java for Android, we ensured a responsive, user-friendly app experience. This solution drastically cut down on wait times, enhancing customer satisfaction and streamlining service.
- Real-Time Table Management: By integrating CakePHP for backend support and AWS cloud hosting for scalability, the app delivered real-time reservation updates, optimized table assignments, and waitlist management. The app’s backend system, supported by database indexing and caching, ensured that the restaurant could efficiently manage high volumes of customer reservations.
- Group Booking and Bill Splitting: For groups dining together, the restaurant reservations app offered a social booking feature, allowing each person to join a reservation, select their own meals, and split the bill with ease. Built with HTML5/CSS3/jQuery on the Frontend, this feature created a seamless experience for groups.
- Business Lunch Feature: For corporate clients, we implemented a business lunch feature. Companies could manage pre-paid meal credits for employees, allowing the restaurant to engage new corporate clients. The backend, built with PHP/MySQL, securely handled corporate account data, enabling businesses to allocate funds to employees and creating a new revenue stream for the restaurant.
Project Outcomes
The custom restaurant booking app developed by our team helped the client achieve their objectives and significantly enhanced the overall dining experience, improving customer satisfaction by streamlining wait times and optimizing table and order management. Customers appreciated the convenience of being able to pre-order and receive fast service, which led to noticeably shorter waits and a smoother dining process. The restaurant also experienced a substantial boost in efficiency during peak hours, enabling quicker table turnovers and providing more opportunities to serve additional guests. The introduction of a dedicated business lunch feature attracted new corporate clients, creating an additional revenue stream as companies began choosing the restaurant for regular business meals. Within the first few months, the app rapidly gained a large, loyal user base, with positive feedback highlighting its ease of use and functionality, further strengthening the restaurant’s reputation for exceptional, customer-centered service.
The impact
Upon launching the app, our client saw impressive financial and operational benefits, including a notable 15% growth in revenues. Additionally, by simplifying and speeding up the checkout process, the app achieved a 50% reduction in checkout times. The app for restaurant reservations gained strong traction with over 10,000 active users in just three months, earning positive reviews for its ease of use and solidifying the restaurant’s reputation for a customer-focused experience.
Technologies Used
To deliver a seamless user experience and ensure robust functionality, we employed the following technologies:
- iOS App: Objective C
- Android App: Java
- Backend: CakePHP (PHP/MySQL)
- Frontend: HTML5/CSS3/jQuery
- Cloud Hosting: AWS (with caching and database indexing for improved scalability)
Post-launch Support
Following the successful app launch, we provided ongoing maintenance and updates, addressing any technical issues and adding new features based on user feedback. Our dedicated team ensured that the app stayed optimized for performance, user engagement, and evolving business needs, fostering a long-term partnership with the client.
Project Images
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