Super App: Top 7+ Asia’s Leading Quality Super Apps [2025 Edition]
Super apps are growing rapidly across Asia and redefining the way people interact with digital services. In just the past two years, new names have emerged among the top players, reshaping consumer habits and competing to become indispensable to everyday life.
These platforms consolidate a wide range of services into a single app, from payments and transportation to e-commerce and entertainment, streamlining user experiences while saving time, storage, and effort.
1. What Makes an App a “Super App”?
Mike Lazaridis, founder of RIM (Research In Motion), once described a super app as “a self-contained ecosystem of apps that people will use every day because they provide a seamless, integrated, contextual, and efficient experience.”
Typically, a super app starts with a core feature, such as messaging or ride-hailing, and gradually expands into other domains like shopping, payments, healthcare, and more. Powered by big data and behavioral analytics, these apps optimize user experiences while offering businesses a powerful customer engagement tool.
Instead of switching between multiple platforms, users can:
- Book rides, order food, or shop online
- Pay utility bills or top up mobile credit
- Send money or manage finances
With one interface and one login, users enjoy an all-in-one lifestyle hub. In return, companies gain valuable data insights to drive innovation and monetization.
Read more: Top 11 Successful Super Apps Examples In The World 2025
2. Top 7+ Leading Super Apps in Asia
2.1. Grab
First is Grab – the leading multi-service super app in Southeast Asia. With a mission to promote and develop Asia through efforts to empower everyone in the region economically, Grab has made a name for itself. According to Fortune:
“In this region, the super app model is growing faster than anywhere else in the world. Grab is one of the names that show the clearest ambition to win.”
Grab first mentioned its ambition to become a “super app” in mid-2018. Starting from a ride-hailing service, up to now, the brand has maximized ride-hailing services, including GrabBike, GrabCar, GrabTaxi, JustGrab… Therefore, users will have a variety of choices which suitable for their time and costs.
Grab with its strong potential has thoughtfully helped customers to experience multiple services by only one application: GrabExpress freight forwarding, GrabFood food delivery, Moca e-wallet – transfer money, pay all expenses,…
It can be seen that Grab is dominating and increasingly asserting its leading position. This is a diverse ecosystem that provides consumers full benefits.
2.2. Go-Jek
Gojek founder, Makarim, has a saying: “When you digitize those human activities, you create a new vision around how a city works.” With that criterion, Gojek aims to provide at least three super apps – a super app for users, a super app for drivers, and a super app for restaurants.
Super app Gojek wishes to rapidly develop; however, it remains sustainable and brings many social impacts. Gojek, therefore, develops towards perfection around three spearheads: ride-hailing, food ordering, and payment.
Super app Gojek has become an inseparable part of life for many audiences. For users, it is a smooth, favorable daily life. For small and medium-sized businesses, it’s an income opportunity and a tool to get their job done.
2.3. Line
Founded in 2000, LINE is the only popular chat application in Japan. But up to now, LINE has become a super app that provides multi-services from communication; purchase payment; credit card, online bill, buy stock, trade fx, bitcoin, etc. And Line is now popular with 185 million monthly users globally.
2.4. Kakao
Launched in 2010, KakaoTalk has dominated the free calling and messaging market in Korea. More than 10 years have passed, and up to now, KakaoTalk has become a super app. This is also an indispensable part of the Asian market.
KakaoTalk became a super app with many services: search engine, game services, music, shopping, payment… With efforts to expand to different fields, KakaoTalk is becoming a platform for daily life, connecting everything.
2.5. Paytm
Next is Paytm, a popular at-home mobile wallet service worth up to $18 billion. It is also receiving great support from Alibaba, the giant e-commerce company that competes with Tencent.
“If your app serves a certain number of transactions in a day, you have a good chance of beating many businesses that generate little,” said Vijay Shekhar Sharma, founder and CEO of Paytm.
Paytm intends to attract people’s attention and monopolize user activities on mobile devices. Therefore, super app Paytm has attracted users with a variety of features from messaging, booking tickets, movies, plane and train tickets, shopping for shoes, books, games, to the privilege of enjoying all services from Paytm Mall e-commerce center.
2.6. WeChat
A study has shown that users spend an average of 77 minutes a day on WeChat. That’s why WeChat is always at the top of super apps, providing services with the same efficiency as WhatsApp, Instagram, Google, Facebook, and PayPal.
WeChat has become the most popular and top trending “super app” with 400 million daily users while providing full utilities. Everything becomes convenient with just Wechat: optimize the experience when paying bills, playing games, booking medical appointments, booking taxis, renting bicycles, buying food, etc.
WeChat is creating miracles with growth from zero to more than 1 billion users. Therefore, WeChat is recognized as the most successful Internet product in China over the past decade. WeChat’s value goes beyond numbers as it keeps people connected while providing a range of life-changing services.
2.7. AliPay
Ant Group CEO – Simon Hu has the desire to bring Alipay to become not only a financial service provider, a payment gateway for the world’s largest e-commerce platforms, but also an application that meets needs from grocery shopping to property management, hotel booking, and lending.
While also selling technology solutions such as AI, blockchain, and risk control to businesses that need it, Alipay allows users to personalize and pin the company’s frequently used services plan to use algorithms to focus more on Alipay’s landing page.
Moreover, Alipay wants to take advantage of super apps to help users get faster access to services through their platform. And now they have successfully been placed on the list of top super apps in Asia.
3. The Future of Super Apps
Thus, the super apps were born to enhance the user experience by providing most services. It’s built on a social networking platform; ensures comprehensiveness; provides financial services; meets privacy regulations; or allows integration of 3rd party applications, etc.
The above article of AgileTech affirms that it will be obvious when, in the future, there will continue to be countless new super apps, meeting all the needs of users. In other words, super apps are becoming “the future of the mobile industry”.
With 5 years of experience in providing software design in Vietnam, AgileTech has cooperated with many Vietnamese enterprises and countries around the world, such as France, Australia, Singapore, Japan, etc. Along with that, high expertise in application design, super app development, website building, AI applications, blockchain, etc. AgileTech always gives customers the best solutions at the most reasonable cost.