Top 9 Latest Mobile App Development Trends in 2023

In the context of the emerging industrial revolution 4.0, mobile devices play a vital role in every person’s life. How many mobile apps do you have on your phone? With the rise of mobile technology, there is no doubt that mobile apps have played a vital role in our daily lives, gradually transforming the way we communicate, access information and do many other tasks. Mobile apps can help people do most things in life, from common things like connecting, reading the news, shopping to tracking health, managing personal finance, etc. To survive and thrive in this digital era, you should stay up-to-date with the latest technology trends to take complete advantage of them.

From our 8-year experience in the mobile app development industry with various apps built, this article will provide insight into 2023 emerging trends of mobile app development to help you gain more knowledge and keep up with the latest trends to develop your mobile app successfully.

1. What is Mobile App Development?

Mobile App Development is the creation of software for apps used on smartphones, tablets and other mobile devices. The process includes software writing, UX testing and customer marketing. A mobile app could connect consumers with your brand and help you promote your marketing campaign, share special offers and many other services. It is a fastest way for start-ups to strengthen their business capacity and grow their reliable connection.

>>> Read more: 4 Steps to Create a Successful Mobile App for Start-up

The top 2 operating systems consumers use are the iOS platform and the Android platform. 

2. Mobile App Market

The mobile development market continues to grow and the industry has gained a large amount of money. According to Statista, it is projected that the revenue across most segments will increase over the next few years and reach about 613 billion U.S dollars by 2025.

Although the mobile app market is fragmented with a number of tech giants, the mobile app industry is constantly growing, opening many opportunities for SMEs and Start-ups to involve in and redefine the game at any time. 

mobile app development

However, another scary fact is most mobile apps fail. The primary reason for this failure is  the inability to track and implement the latest mobile app technology trends. This also leads to a loss of market share to a more technologically adaptable competitor. 

To ensure the success of your mobile app, the first step forward is to stay updated with upcoming mobile app development trends. Let’s take a closer look at some of these latest trends in detail.

3.1. 5G

“5G is the fifth generation of wireless technology. Its increased speed, lower latency, and improved reliability stand to revolutionise a wide variety of industries.”

McKinsey & Company, 2022

5G has been around for a while, but it has become a buzzword since 2022. Many tech companies started to integrate 5G with mobile devices on a large scale. 5G connections will grow to 15% of all mobile connections worldwide by 2025. You can see from the graph below how the usage of 5G technology will rise all over the world from eMarketer’s forecast.

5G technology is expected to offer:

  • 100 times faster than 4G
  • low latency that allows delivering data in just a millisecond
  • new opportunities for building more realistic and complex AR/VR apps, streaming quality 4K-8K and 360 videos
  • increased connectivity among mobile devices
  • smoother video streaming by supporting high-resolution live streaming at a faster speed
  • secure mobile payment due to fast biometric data processing

Overall, 5G technology will help apps run faster, smoother and more effectively. It also opens a new door to creative innovation and generates your idea into reality.

3.2. Artificial Intelligence (AI) and Machine Learning (ML)

Since the emerging development of 4.0 Industry Revolution, we have known what AI is and which part AI applied in. So, how about Machine Learning, according to IBM, Machine learning is a branch of artificial intelligence (AI) and computer science which focuses on the use of data and algorithms to imitate the way that humans learn, gradually improving its accuracy. AI and ML have been among the leading mobile app developing trends for many years. 

Through modern analytics technology, cognitive interface in complex systems and Machine Learning, AI offers never-seen-before solutions. Capitalising on this great development, many world leading tech companies like Google, IBM, eBay and Facebook have started a plan of acquiring several startups specialising in AI. In 2017, Google transformed its strategy from Mobile First to AI First. We can immediately see the changing result of Tensorflow’s popularity.

Thanks to Google’s change, people, now, know more clearly about Machine Learning’s important role in mobile app development. Not only does Machine Learning process images and recognize voices, but it also covers consumer behaviour analysis and projections. According to Venture Scanning, Machine Learning is the biggest investment project item among many AI-based venture projects with more than 2 billion USD invested.

3.3. Virtual Reality (VR) and Augmented Reality (AR)

Virtual Reality (VR) refers to the use of computer modelling and simulation that enables a person to interact with an artificial three-dimensional (3D) or other sensory  environment. Whereas, Augmented Reality (AR) is an enhanced version of the real physical world by combining the real world and computer-generated content, such as visual elements, sound, or other sensory stimuli.

Since 2020, when COVID-19 began influencing a lot of businesses, social distancing technologies have exploded. Mobile apps have become more popular and numerous businesses are using them too. Businesses may use AR and VR to present their services and products in the best way. Furthermore, it is easier for clients to see how a product will look on them before buying it. As a result, incorporating VR and AR in mobile app development benefits both merchants and purchasers.

The success of Pokemon Go and AR filters in Snapchat and Instagram show the world that we could practically use AR and VR to offer an immersive experience to customers. Consequently, more businesses will try to apply AR and VR to showcase their products. According to Statista, the global AR and VR market will grow to $296.9 billion US dollars in 2024. 

Virtual and Augmented Reality offers benefits for businesses, such as enhanced users’ experiences, increased sales and improved communication and collaboration. This technology will be increasingly used in gaming, real estate, travel, healthcare, education, entertainment and many other industries.  Take a glance, virtual and augmented reality has high potential if it is used in the right way and brings real benefit to users.

3.4. Internet of Things (IoT)

We are surrounded by internet-connected devices, from smartphones, laptops, tablets to voice-controlled devices. Internet of Things (IoT) has become a lot more than just a trend.

Nowadays, many brands like Samsung, Xiaomi, Bosch and Honeywell are moving fast to Internet of Things technology. Continuous supply chains in retail, smart homes and savvy health insurance plans have come to real life.

IoT integration allows mobile apps to interact with connected devices, leading to new opportunities for automation and data analysis. With the rising demand for IoT-enabled devices and systems, the number of IoT-supported mobile apps will grow significantly.

3.5. Blockchain

Blockchain has become a buzzword during the cryptocurrency boom. But now, this technology is applied in different sectors. The estimates for 2024 is that the global market for Blockchain will be around $20 billion. And blockchain has already begun to make inroads into the mobile app development sector, having strong potential to change the way apps are designed, developed, monetised, distributed, updated, maintained and marketed. Blockchain-based apps use a layer of cryptography to secure data, which will be a reasonable resolution in a time of high data-privacy issues.

In fact, many businesses use blockchain to solve various problems relating to data and transactions. It’s a fool-proofed way to keep your business securely efficient. Xiaomi, a Chinese smartphone manufacturer, uses blockchain for product identification numbers and other personal data distribution. Blockchain technology isn’t just for NFT and cryptocurrency development anymore. If you have a database that is vulnerable or has a massive amount of information to process, consider an upgrade using blockchain.

3.6. P2P Mobile App

P2P stands for “Peer-to-Peer”, sometimes referred to as “Person-to-Person”, which describes the transfer of funds between two individuals. 

According to eMarketer, the value of P2P mobile transactions will reach $612.23 billion by 2023, so this market continues to evolve.

This technology has become a part of our lives, enabling people to pay the bills even when they are cashless, cardless, and yet bankable. Nearly 70 million people in the United States use mobile P2P payment apps or digital wallets to take advantage of order-in-one-click technologies, avoid using credit cards, and support a cashless economy. It is predicted that each user of P2P apps will spend around $4064 via mobile contactless payments in 2025.

In the future, some companies may expand payment options for their customers by implementing technologies such as blockchain and cryptocurrencies like Bitcoin.

3.7. Wearable App Integration

Wearable technology, also known as “wearables,” is electronic devices that can be worn as accessories. They are hands-free gadgets with practical uses, having the ability to send and receive data via the Internet. Some of the most well-known wearable devices are: smartwatch, smart fitness band, healthtrack device or smartring, etc.Since 2022, we have witnessed many important events in wearable technology devices industry. For instance, Apple announced its WatchOS 8 update, bringing new features like fresh wash faces, increased wallet access and redesigned interface for Apple watch users. According to Statista, the number of connected wearable devices reached 929 million in 2022.

Businesses and app developers should prepare enough knowledge and resources to provide an excellent digital experience to users on wearable devices, thus gaining a distinct edge over those who do not.

3.8. Cloud-based Apps

Cloud-based is the act of running workloads within clouds — which are IT environments that abstract, pool, and share scalable resources across a network.

Mobile devices are becoming increasingly sophisticated and strong. People, now, want to install a small app connecting to cloud-based, where all data can be accessed.

Cloud-based apps are projected to become more popular, with the fact that businesses are capitalising on cloud computing power to build a stronger and extensible application. Data processing operations such as computation and data storage can be located closer to the required locations. The prominence of such operations will allow more data to be better processed and stored along with more efficient data analytics.

3.9. Super Apps

Super App is a new mobile app development trend that you need to know in 2023. It is a one-stop solution that allows users to do multiple things in a single app, different from the “one app, one purpose” approach of many mobile app development companies in the past. 

Super Apps was first launched in China, owing to the WeChat messaging app, on which users can not only communicate with their friends but also access a wide variety of online activities. Voice and text messaging, group messaging, payments, and games are other examples of WeChat activities.Take an example of Facebook’s extending from just a social media platform into Metaverse, we all know that many companies are trying to change itself to meet the users’ demands.

Convenience is what every company wants to achieve in developing a mobile app for customers. So, super apps would be a mobile app development trend we should look forward to in 2023.

>>> Read more: Introduction of Super Apps

4. Cybersecurity in Mobile App Development

Smartphones are still a big hole, containing many potential dangers from Cyber criminals:

  • 30% of the known, zero-day vulnerabilities discovered in 2021 targeted mobile devices.
  • The same year, there was a 466% increase in exploited, zero-day vulnerabilities used in active attacks against mobile endpoints.
  • Furthermore, 75% of the phishing sites analysed specifically targeted mobile devices.

As mobile devices are vulnerable to attacks, such as hacking and malware, most businesses are looking to invest more in cybersecurity, directly linked to data protection and information privacy laws. 

In 2023, mobile app developers will need to focus on building safe and trustable apps to protect users’ data privacy and security, especially in mobile payments, data encryption and privacy protection.


To wrap up, mobile app development is important because it allows businesses to reach more customers and create better experiences for their users. With the fast pace of digital transformation, catching the trend of mobile app development could help businesses easily approach targeted customers. Furthermore, developing mobile apps is becoming increasingly cost-efficient due to the availability of various tools and resources that simplify the development process. 

AgileTech is an excellent choice if you want to work with a trustworthy partner who knows how to create a popular mobile app with a high return on investment, as one of top software outsourcing companies in Vietnam with detailed evaluations, ratings, and scores based on our portfolios of work and clients, as well as reviews from Tech ReviewerTechTIQ SolutionsThe Vietnam Software AssociationGoodfirms, and Clutch. We have experience developing mobile apps and a professional team that will be delighted to assist you in bringing your idea to life.

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