Top 10 UX Design Trends You Should Look Out [Updated 2025]

As technology continues to advance at breakneck speed, the field of user experience (UX) design is evolving just as swiftly. UX designers are no longer focused solely on creating visually appealing products; the emphasis now is on crafting experiences that are intuitive, seamless, and genuinely engaging for users. To stay ahead of the game, designers must keep their fingers on the pulse of the latest trends, constantly adapting to the changing landscape.

In this article, we’ll dive into the top 10 UX design trends to watch in 2025. These trends are reshaping the way we interact with technology and are poised to revolutionize the design process. From immersive experiences to cutting-edge user interfaces, these trends will undoubtedly influence how products are crafted and how users engage with them in the years ahead.

1. Introduction to UX Design 

User experience (UX) design is the practice of crafting products and services that offer users an intuitive, efficient, and enjoyable interaction. The role of UX designers goes beyond aesthetics—it’s about understanding the full scope of a user’s journey, from the moment they first engage with a product to the final use. This includes considering elements such as functionality, usability, and accessibility, with the ultimate goal of making the user’s experience as smooth and positive as possible.

The significance of UX design cannot be overstated, as it directly influences user satisfaction. When a product is thoughtfully designed, users can easily navigate it, accomplish tasks with minimal effort, and enjoy a seamless experience. This leads not only to higher user satisfaction but also to better customer retention, as users are more likely to return to products that offer efficient and pleasant interactions. Furthermore, a well-executed UX design can have a lasting impact on brand perception, trust, and overall business success. By focusing on the needs and behaviors of users, companies can foster loyalty and create products that users love to use.

Check out GoodFirms’ research on the latest UX/UI design trends for 2025

Methods of UX Design

UX designers use a variety of methods to create a positive user experience, including:

• User research: UX designers start by conducting user research to understand the needs, wants, and pain points of their target users. This information is used to inform the design process and ensure that the product is meeting the needs of its users.
• Wireframing and prototyping: Once UX designers have a good understanding of their users, they begin to create wireframes and prototypes of the product. These early-stage designs allow UX designers to test their ideas and get feedback from users before starting development.
• Usability testing: Once a prototype is ready, UX designers conduct usability testing to see how users interact with it. This information is used to identify any areas where the design can be improved.
• Information architecture: UX designers work on the information architecture of a product. This involves organising the content and features of the product in a way that is logical and easy for users to navigate.
• Visual design: UX designers also work with visual designers to create a visually appealing and user-friendly interface.

3. Top 10 UX Design Trends in 2025

2.1. Chatbots

Chatbots are becoming increasingly integrated into apps and websites in a variety of industries, as AI becomes mainstream. AI chatbots are trained on large datasets, which allows them to understand and respond to a wide range of questions and prompts. As a result, they can offer a number of advantages, such as convenience, speed, personalisation, accessibility…

UX designers are working to create chatbots that are more natural and engaging to interact with. Because customers want to feel like they are talking to a real human, chatbots are continuously improving to make conversations more natural, rather than cliché. They are also using chatbots to provide users with more personalised and relevant experiences. 

Chatbots are changing the way customers interact with products and services. Instead of having to navigate through menus or fill  out forms, users can simply ask a chatbot what they need. This can lead to a more streamlined and efficient user experience.. On top of that, chatbots can make products and services more accessible, such as providing text-to-speech or speech-to-text capabilities.

Here is an example of chatbots to help improve the user experience. Sephora is a beauty retailer that uses chatbots to help customers find the right products and shades. Customers can ask the chatbot questions about their skin type, hair type, and makeup preferences. The chatbot then recommends products that are a good match for the customer. Sephora users can also book a makeup appointment in all Sephora’s stores. 

Read more: Top 12 Benefits of Integrating Chatbots for Businesses’ Success

2.2. Voice-to-speech search or assistance

Machine Learning (ML) is revolutionizing voice-to-speech search and assistance, one of the standout UX design trends of 2023. As smart speakers and voice-activated devices grow in popularity, this innovation is reshaping how users interact with technology.

Benefits of Voice-to-Speech Search and Assistance

• Convenience: Users can perform searches or complete tasks hands-free by speaking to their devices. This is particularly useful while driving, cooking, or multitasking.
• Speed: Voice commands allow users to accomplish tasks faster than traditional input methods like typing or navigating menus.
• Accuracy: Modern voice recognition technology is highly accurate, ensuring users’ commands are understood and executed with precision.
• Accessibility: These features make technology more inclusive for individuals with disabilities, enabling them to navigate devices and access information effortlessly.

Applications of Voice-to-Speech Technology

• Smart Speakers: Devices like Amazon Echo and Google Nest Hub allow users to perform actions such as controlling smart home gadgets, playing music, or asking for the weather using voice commands.
• Mobile Devices: Integrated assistants like Siri on iOS or Google Assistant on Android empower users to send messages, set reminders, or search the web with voice input.
• Desktop Computers: Features like Windows Speech Recognition enable users to dictate text, control their computer, and interact with applications without physical input.

As this trend advances, we’re likely to see even greater integration of voice-to-speech technology in daily life, transforming not only how users interact with their devices but also how brands design their products to prioritize seamless, intuitive experiences.

2.3. Metaverse

Metaverse is a virtual world where people can interact with each other and with digital objects in a more immersive way. It is still in early stages of development, but it has the potential to revolutionise the way we interact with technology. 

UX Designers are optimistic about the future of the metaverse. They believe that the metaverse has the potential to create new and innovative ways for people to learn, work and play.

Here are some examples of how UX designers are working to create metaverse experiences:

• Designing virtual spaces and objects: UX designers are designing virtual spaces such as offices, schools, and stores and virtual objects such as furniture, tools, and games
• Designing social interactions: UX designers are also designing social interactions for the metaverse. This includes designing ways for users to communicate with each other, form relationships, and collaborate on projects.

Despite these potentials, metaverse may have some challenges to face, especially the need for a safe and inclusive environment for all users. 

Do you know Horizon Workrooms? It is a virtual meeting platform from Meta that allows users to meet and collaborate with others in a virtual workspace. Some of the UX design features of this platform is:

• Spatial audio: Users can hear the voices of other participants coming from the direction in which they are sitting in the virtual room
• Avatars: Users can create and customise their own avatars
• Virtual whiteboards: Users can use it to brainstorm ideas and collaborate
• Hand tracking: Users can interact with virtual objects in a more natural way

2.4. Microinteractions

Microinteractions are the unsung heroes of digital design—those tiny, often overlooked moments that enhance how we interact with apps, websites, and devices. These small details, such as a button changing color when hovered over or a heart icon animating when clicked, play a critical role in shaping a seamless user experience.

Microinteractions are everywhere, subtly improving our digital lives. From the pull-to-refresh gesture in mobile apps to the gentle vibration (haptic feedback) when you tap a smartphone button, these interactions guide, inform, and delight users. They make products feel intuitive and engaging, often leaving a lasting impression.

Why Microinteractions Matter

1. Improved Usability: They help users understand how to navigate a product or service, ensuring tasks are completed with ease.
2. Delightful Experiences: Thoughtfully crafted microinteractions can add fun, charm, and personality to a design.
3. Communication Tool: They convey essential information, such as task progress or system status.
4. User Feedback: Microinteractions provide real-time responses to actions, such as confirming that a form was successfully submitted.

Examples of Everyday Microinteractions

• Pull-to-Refresh: A staple in mobile apps like Twitter, providing a visual cue and feedback loop.
• Haptic Feedback: The subtle vibration when typing or tapping buttons on your phone.
• Message Sent Sound: The audible confirmation when sending a text or email.
• Progress Bars: Showing download or upload completion visually.
• Facebook Reactions Animation: The satisfying pop and bounce of emojis when reacting to a post.

By weaving microinteractions into digital designs, UX designers elevate the user experience, making products not only functional but also memorable and enjoyable. These small details, though seemingly minor, leave a big impact on user satisfaction.

2.5. Immersive experiences

Immersive experiences are those that engage users on a deeper level, allowing them to feel more present and involved. It can be achieved through the use of virtual reality (VR), augmented reality (AR) or other technologies that create the illusion of being in another place.

The number of VR and AR apps available on the Google Play Store has increased from 1,000 in 2016 to over 25,000 in 2023. As more and more people use smartphones, it is more important than ever before that UX designers are using technology to create immersive user experiences. 

Immersive experiences are a powerful tool to improve the user experience in a variety of ways, thus increasing sales and revenue for businesses.

You guys here all know Google Maps, but maybe just several know its Google Maps Live View feature. It uses the camera on a user’s phone to overlay directions and other information onto the real world, making it easier to find where you are going, especially in unfamiliar places.

2.6. Accessibility

Accessibility is the practice of designing products and services to be usable by people with disabilities. It is important to note that accessibility is not just a trend, it is a responsibility. Businesses and organisations have a moral and legal obligation to make their products and services accessible to everyone.

According to the World Health Organisation (WHO), there are over 1 billion people with disabilities worldwide. This means that there is a large and growing market for accessible products and services. Moreover, EU members have adopted the European Accessibility Act into law this year, setting rules on accessibility standards applicable to a wide range of products and services. Another study from Pew Research Centre also indicates that 75% of people with disabilities use the internet. So businesses need to make sure that their websites and apps are accessible to people with disabilities. 

UX designers are using a variety of techniques to make products and services more accessible. Some common techniques include:

• Using clear and concise language
• Providing alternative text for images
• Using high-contrast colours
• Making sure that all elements on a page are keyboard accessible
• Supporting assistive technologies such as screen readers

For instance, Netflix, a famous streaming service, is committed to accessibility. They have taken a number of steps to make their services accessible for everyone, including audio descriptions, closed captions, keyboard navigation, screen reader support and adjustable subtitle settings. 

Read more: UI Design Trends 2025: Top 10+ Trends You Need to Know

2.7. Data visualization

Data visualization has transformed from a simple tool into an essential component of user interaction, taking raw data and presenting it in a compelling, easy-to-understand format. It’s no longer just about pie charts or graphs; it’s about creating an engaging story for the user that fosters a deeper connection and trust with the product. As Santo explains, “Understanding and analyzing data used to be reserved for professionals, but today it’s an integral part of how apps and brands engage with users.”

Take, for example, the screen time tracker on your device. This feature not only provides transparency but encourages accountability, offering users insight into their habits and promoting healthier usage patterns. Similarly, apps like Lumen go beyond the basics by tracking and visualizing personal data like metabolism and energy levels, making health insights accessible to all.

Gone are the days when data was displayed in a cold, generic way. Today’s data is interactive, personal, and often fun. Santo points to Spotify’s “Only You” feature, which uses vibrant, trendy visuals to offer personalized music recommendations. This shift in design shows that brands are increasingly prioritizing user experience, creating interfaces that don’t just inform but also entertain.

In the future, more brands will seek innovative data visualization tools that not only enhance user interaction but also bring value to their lives, offering data-driven insights in visually captivating ways. Expect to see an emphasis on aesthetics that feel both trendy and meaningful.

2.8. Dark Mode

Dark mode has evolved from a simple alternative to the traditional white screen into a widely embraced design trend, offering a more comfortable and stylish way to interact with devices. Essentially, dark mode uses a predominantly dark color palette for the background, with lighter text and elements standing out in sharp contrast. As Santo explains, “Dark mode is part of an effort to reduce eye strain from prolonged screen use. While a white screen reflects light, dark mode absorbs it, making reading easier on the eyes.”

Though not new—platforms like Apple, YouTube, and Google have featured dark mode for years—it’s now becoming a staple of modern UX design. Users and designers alike are drawn to dark mode for its sleek, minimalist appeal. Santo notes, “Designers have a natural affinity for dark mode because it has a refined, elegant aesthetic. Anything displayed on black feels more polished.” As dark mode continues to gain traction, more apps, websites, and design tools are incorporating this feature, such as Velo, which allows users to seamlessly switch their site into dark mode without needing advanced coding skills. Expect to see this trend become an even more ubiquitous part of digital experiences moving forward.

2.9. AI-driven content

Leveraging machine-learning algorithms, AI-powered content tailors itself to meet the unique preferences and behaviors of individual users. While not every UX designer relies exclusively on AI tools, many are integrating them into their workflows to enhance creativity and efficiency. For instance, AI tools can optimize user experiences by automating routine tasks and improving the precision of design decisions.

One significant advantage of AI content is its ability to simplify research processes for UX designers. Automated tools can manage tasks such as content curation, data analysis, and personalized recommendations. By delivering relevant and customized experiences, AI not only boosts user engagement but also fosters retention—key in a competitive digital environment where holding user attention is increasingly challenging.

AI tools also democratize design by being accessible to individuals without a technical or creative background. For example, AgileTech’s AI website maker allows users to create fully functional, custom-designed websites in minutes. By answering a few simple questions about business goals and needs, anyone can generate a professional, user-friendly site, making AI a game-changer in both UX and digital accessibility.

2.10. Responsive design

Every year brings new screen sizes and devices—whether it’s the latest iPhones, a cutting-edge smart TV, or a revamped laptop—and with them comes the challenge for UX designers to ensure their designs adapt seamlessly. This is where responsive design shines. Responsive design involves crafting a flexible user interface that automatically adjusts to any screen size or browser, delivering a consistent user experience across devices.

“The concept of responsive design has been around for years, but we’re only beginning to understand its full potential,” notes Santo. With mobile devices accounting for approximately 55% of web traffic in 2021, the need for fluid, adaptable designs is more pressing than ever. “In the past, designers prioritized optimizing specific areas of their designs for certain devices, but today, every screen deserves equal attention.”

Whether utilizing responsive design tools or designing intuitive layouts that naturally adapt to various contexts, UX professionals must now consider screen sizes as a critical component. Choosing between responsive and adaptive design approaches also requires weighing factors like performance, scalability, and user expectations—ensuring no screen size gets left behind.

3. How UX is different from UI?

UX (User Experience) and UI (User Interface) are two distinct yet interconnected disciplines that shape the effectiveness of a digital product.

UX is focused on the overall experience of the user, ensuring that the journey through a product or service is smooth, intuitive, and enjoyable. UX designers strive to understand users’ needs, goals, and frustrations, using this understanding to create a seamless flow that enables users to complete their tasks efficiently. They look at the product or service from a functional perspective, often creating wireframes and prototypes to visualize and test user flows.

UI, on the other hand, is concerned with the product’s visual design and interactive elements. UI designers craft the buttons, icons, menus, typography, and other graphical components that users interact with. The goal is to create an aesthetically pleasing interface that is not only visually attractive but also easy to navigate and user-friendly. They consider color schemes, fonts, layout, and spacing to ensure that every visual element enhances the user’s interaction.

While they are different fields, UX and UI work hand-in-hand. A seamless user experience is impossible without a thoughtful and engaging interface. For instance, a UX designer might define a user’s journey through an app, and a UI designer would translate that journey into an intuitive visual design.

To illustrate, consider a mobile app as a city. The UI is the layout of the streets, buildings, and public spaces—everything users see and interact with. The UX represents the overall experience of living in the city—how easy it is to navigate, the comfort of the environment, and how efficiently one can access amenities.

In this analogy, both the UI (the design) and UX (the experience) need to be well-crafted for users to enjoy a seamless, efficient, and pleasurable interaction. Without good UI, the app might look cluttered and difficult to navigate, and without good UX, users might feel frustrated even if the interface is visually appealing.

4. Conclusion

The UX design trends discussed in this article are just a few of the many exciting developments that are taking place in the field. As technology continues to evolve, we can expect to see even more innovative and user-centric design solutions emerge. 

It is important to note that not all trends are created equal. Some trends may be more relevant to your product and target audience than others. It is important to choose the trends that are right for you and to implement them in a way that is consistent with your brand identity.

However, if you need services right here and now, we offer you our expertise. When you choose to work with AgileTech, you will receive huge tech support as we have 10 years of UI/UX Design experience. We have a proven record of building user-friendly and effective apps for clients around the world. If you need further information and consultation for your project, feel free to fill out this form to meet our IT experts!