How a Hotel Booking App Redesign Sparked a 30% Rise in Regional Bookings
Our client, a leader in hospitality technology, provides a suite of innovative solutions to support growth and brand loyalty for hotel operators worldwide. Their offerings include hotel booking engines, loyalty program software, and targeted email marketing tools. Operating on a global scale, the client serves an extensive network of hotels, from large groups to independent properties. To accomplish the client’s goal, our team decided to evolve the hotel booking app with a seamless customized admin panel and integrated back-office system.
Challenges
In the highly competitive hospitality market, our client needed to take their hotel booking app to the next level by focusing on a more personalized back-office experience. With an app used across different regions, they needed a dynamic and flexible solution that would allow their hotel operators to make rapid adjustments to the app’s visual elements—like color schemes, logos, fonts, and layouts—to align with specific regional branding.
Beyond regional customization, the client wanted a back-office system that was scalable and reusable, ensuring it could be adapted for other projects within their portfolio. This meant creating an admin panel that wasn’t locked into one technology stack, making it possible for the client to leverage the new system in future initiatives.
AgileTech’s Solutions
To tackle this complex set of needs, AgileTech deployed a specialized development team with expertise in creating robust and flexible backend and front-end solutions. Here’s how we addressed each of the client’s requirements:
- Backend Development Using Symfony 2 and Silex PHP Microframework
AgileTech started by building the back-office system using the Symfony 2 PHP framework. Symfony 2’s flexibility and structure provided a stable foundation for our initial backend development. However, as the project evolved, we transitioned to the Silex PHP microframework, which offered greater agility and scalability for the lightweight backend functions the client needed. This allowed for a modular, reusable backend that could support the hotel reservation booking app and future projects. - Front-End Flexibility with jQuery and Customizable Design Elements
For the front end, we utilized the jQuery library to create an intuitive, responsive interface that allowed hotel managers to easily customize their back-office interface. This included functionality for editing and adjusting branding elements such as logos, layouts, colors, and fonts. The front-end design ensured that changes were instantly reflected in the app, offering hotel managers flexibility in presenting their brand while minimizing technical hurdles.
- Extensive Project Documentation and Installation Guide
AgileTech’s team prepared a comprehensive installation guide and detailed project documentation to facilitate smooth integration and future scalability. This documentation not only covered setup and customization procedures but also included clear instructions on deploying the admin panel to different environments, making it easier for the client to expand its use across multiple projects. - Continuous Client Collaboration
To ensure the solution met all the client’s requirements, AgileTech maintained open, consistent communication throughout the development process. By working closely with the client’s technical and operational teams, we aligned the project with their specifications, swiftly addressing any emerging technical challenges during deployment. This close collaboration was critical to achieving a seamless integration with the client’s existing systems and ensuring the solution could easily adapt to future changes.
Project Outcomes
The partnership with AgileTech led to a highly successful update of the client’s hotel reservation booking app. The newly implemented admin panel, now located within the app’s ‘Your Customer’s View’ section, allows hotel managers to personalize a range of visual elements that impact the user experience, from logos and color schemes to overall layouts. This level of customization has empowered hotel operators to better meet the needs of specific markets, tailoring the app’s look and feel to resonate with local customers.
The solution also streamlined the app’s navigation, making it more intuitive and user-friendly for hotel operators. This enhancement has positioned the app as one of the best online hotel booking app options in the industry, delivering not only flexibility and convenience for operators but also a refined user experience that strengthens the client’s brand in diverse markets.
The impact
Following the successful launch of the enhanced admin panel, the app demonstrated measurable benefits for the client, including a 30% increase in regional hotel bookings, attributed to the ability to customize the app’s visual style for specific markets, a 25% reduction in administrative time, as hotel managers can now quickly adapt branding and layout without extensive technical support, and a 15% increase in customer retention rates, with improved brand alignment and user engagement in regional markets.
Technologies Used
To deliver a seamless user experience and ensure robust functionality, we employed the following technologies:
- Backend: PHP 5, Symfony 2, Silex PHP microframework, Doctrine
- Frontend: HTML5, CSS3, JavaScript, jQuery, Bootstrap
- Version Control & Development Tools: Git, PhpStorm
Post-launch Support
AgileTech provided ongoing post-launch support, assisting the client with any new requirements and optimizing the admin panel to ensure consistent performance. Regular updates have kept the app aligned with the client’s needs, reinforcing its position as the best hotel booking app solution.
Project Images
Looking to build your own Hotel Booking App?
Consult Industry Specialists
Connect with us today to discuss your software development needs and discover how our tailored outsourcing services can propel your business forward.