Agile Super App – Everything in One Touch

Super app is a phrase that you often hear in the past 2 years, it is the app “anything is available”. In Asia, you may hear about WeChat, Alipay, Go-Jek,… in Vietnam there is Momo, Now.vn, Grab,… Why did they launch apps like this? What Agiletech can do with this platform? There are so many things to find out!

Table Of Contents
  1. 1. Why Super App Become a Trend?
  2. 2. Super App Features: What Can You Offer Your Customers?
  3. 3. What Agiletech Can Do With Super App?

1. Why Super App Become a Trend?

1.1. Convenience of Super app

With Super App, you can see many different services that can look irrelevant to each other. Moreover, this platform allows users to use city service, pay utilities, buy movie tickets, book a hotel room and do a lot more stuff. With many sections such as Fund Transfer and Third-party Services, these are all in ONE APP!

The representative example of Super App is WeChat. The instant messaging app, which was launched by a Chinese tech giant Tencent in 2011 and now has more 950 million monthly active users for Q2 2017, has become the app for everything in life.

WeChat, a leading super app, helps the Chinese do any services instantly without going outside

1.2. Attract more users, push other services

Once you have large enough users, the super apps will integrate many other products and services. As the result, promote the development of new services through the group of users which have already available.

For example, they started with Foody, a service that specializes in evaluating restaurants. When the number of users is large and the cafeteria data starts to increase, they open Now.vn to ship food to Foody users themselves.  Therefore, Foody users are a treasure trove without spending a lot of money to attract them to new products. And when Now.vn is available, they start opening Now Fresh, Now Travel, …

1.3. Platform for e-payment

Grab is now promoting payment through GrabPay, which is Moca e-wallet. Now.vn, there is AirPay e-wallet. VNG’s electronic wallet and many games can be paid by ZaloPay.

In addition, MoMo is a bit more special, they themselves are e-wallet apps but they are still very active in cooperating with sales units such as CGV, airlines,… to put these features into their wallet app.

It is not wrong to see MoMo as a super app. Other e-wallets are also following this path, but by the time I write the article, MoMo is leading.

1.4. Data collection

When user uses super app, they will have huge data on user behavior. This data is very important for businesses to learn about their target audience behavior. From there they can create suitable strategies.

Why Super App Become a Trend?
Why Super App Become a Trend?

2. Super App Features: What Can You Offer Your Customers?

Super apps provide a wide range of features, tailored to specific apps and regions. Below are some common functionalities that illustrate the diverse uses of super apps:

  • Payments: Effortlessly send and receive money, pay bills (such as utilities and rent), and make in-store purchases via QR codes or NFC. For example, GrabPay, a leading super app in Southeast Asia, enables users to pay for groceries, phone bills, and even movie tickets.
  • Financial Services: Manage bank accounts, invest in stocks or mutual funds, and apply for loans directly within the app. Some super apps also offer tools for wealth management and financial planning. According to Accenture’s Payments Survey, 60% of respondents indicated they would use a single app to monitor transactions across all payment systems.
  • E-commerce: Shop for a variety of products, including groceries, clothing, and electronics, from a curated selection of vendors or the app’s marketplace. JD.com, a major Chinese e-commerce platform, also offers food delivery and financial services within its super app.
  • Ride-Hailing: Book taxis, bikes, scooters, or carpooling services for quick and convenient transportation. For instance, India’s Ola app allows users to arrange rides, order food, and even rent bicycles, all within the same app.
  • Messaging: Communicate with friends, family, colleagues, and even businesses directly through the app. WeChat, mentioned earlier, enables users to text, make voice and video calls, and connect with businesses for customer service or appointments.
  • Food Delivery: Order meals from your favorite restaurants or discover new dining options with curated choices and reviews. Meituan, a prominent Chinese super app, is a major player in food delivery, while also offering bike-sharing and movie ticketing services.
  • Travel Booking: Book flights, hotels, tours, and activities directly within the app, streamlining the trip planning process. Many travel super apps, like China’s Qunar, provide flight and hotel comparisons, visa application assistance, and local activity recommendations.
  • Social Media: Share updates, photos, and stories, connect with friends, and follow businesses or influencers — all integrated within the super app ecosystem, similar to platforms like Facebook or Instagram.
  • Entertainment: Enjoy movies, TV shows, music, or games directly within the app.
  • Government Services: Access and pay for government services like taxes, license renewals, or appointments. Singapore’s Singpass app, for instance, allows citizens to access various government e-services with a single login.

Today, surveys indicate strong global consumer interest in super apps. A recent PayPal study found that about 70% of consumers are interested in the concept, with nearly one-fourth expressing high or extreme enthusiasm for an all-in-one application. The study also highlights the aspects of life where consumers would most likely incorporate super apps.

3. What Agiletech Can Do With Super App?

Along with the rise of super app, AgileTech has successfully developed this platform.

3.1. Build a complete Super Apps platform

We could build a complete Super App for enterprises:

  • Develop platform core
  • Develop mini-apps and apply to Super App platform
  • Identify customer information through Super ID
  • Our current customer: e-wallet, insurance enterprises.

3.2. Integrate mini-apps to Super Apps

Your enterprise wants to integrate products and services onto big apps like Grab, Wechat, Alipay, Momo,… We can help you to do that and this will save time & resources in comparing with integrating by the inhouse team.

  • Support integrating apps developed by Native & React Native
  • Could reuse app modules to integrate with Super Apps

3.3. Agile Super App Model

AgileTech is building 02 Super Apps with huge customer ecosystems about Travel and Young adults (under 30). Integrating your app to our Super App will help you:

  • Accessing to millions of potential users in our ecosystems.
  • Tracking user’s behaviors in each mini-app – Measuring marketing statistics.
  • The portal mini-center interface will manage all mini-app versions of each developer.