6+ Examples of Super Apps Successful Case [2024 Edition]
Imagine booking plane flights, finding hotel rooms, reserving dinner tables and pay for everything in ONE app? Well, super apps can do all of that plus more, and they’re here to stay. As the name suggests, super apps provide a fulfilling experience without having to jump through different apps. They are convenient, smart and give you more than expectation.
But what exactly is an super app, what are their functionalities and trends for the future?
Find out more below where we give you an overview of the super app market and our analysis of top 5 successful super app cases.
1. What is Super App?
A super app is essentially a gateway to many services at once. A super app can include seemingly unrelated services, but under a super app “umbrella”, they create deep connections with each other, making users’ lives much more easier. That is also why smartphone users are hooked to super apps.
Successful super apps can cover many aspects of a person’s life.
2. How Super App helps businesses
Companies with super apps are gaining more revenue than ever. As mentioned, this is because customers prefer having everything they want in one app, and businesses can take advantage of this. Some of the biggest pros include:
- Higher growth rate and revenue
- Higher customer retention rate
- Innovative ways to connect with existing customers
- Encourage customers’ willingness to try new services
- Huge opportunities for investment
Due to these reasons, super apps are the most attractive projects at the moment. So, take a look at our compilation below. Here are top 5 successful super app cases for you to learn from!
Read more: Super App – WeChat changing the world
3. Successful Super App Cases – Updated for 2022
3.1. WeChat – The Chinese Messaging App
Established in China 10 years ago, WeChat is originally a text messaging platform. With the appearance of newer messaging apps, WeChat had to expand and successfully became one of the biggest super apps on Earth.
Beside the common use of texting, WeChat is now a commercial super app. WeChat has dozens of mini-services within itself. An average WeChat user can chat, livestream, buy meals and groceries, book a ride,… all in one app. Statistically, Chinese people spend over 4 hours a day on this single app.
As of 2022, this app has an incredible amount of 1 billion active users. WeChat is now a lifestyle, and we can expect its expansion to short-video sharing, TV broadcasting and online meetings in the next few years.
Read more: WECHAT: The Super App Exceed 1 Billion Daily Active Users
3.2. Zalo
Similar to WeChat, this Vietnamese-based messaging app started small. The app caught on quickly because of its messaging speed and supportive features.
Now, the app has nearly 70 million active users in Vietnam, beating Facebook Messenger. HD image sharing and video calls are among its top features. But Zalo became a super app thanks to ZaloPay – where users can pay bills and transfer money. Recently ZaloPay allows users to transfer money right on the chat bar, and this is especially useful in occasions like Lunar New Year where people send virtual lucky money.
Zalo doesn’t only include an e-wallet. During the last two years, people can use it as a social media platform, play games, buy groceries and even request community aid during COVID-19 through ZaloConnect.
Read also: ZaloPay And The Battle In Super App Platform In Vietnam
3.3. Shopee – Asia’s biggest e-commerce site
Launched in 2015, Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It offers a wide product list, supported by integrated payments and seamless fulfilment.
Shopee’s parent company (SEA) bought a leading food delivery provider and changed its name to Shopeefood in 2017, further its ambition to become a super app. Shopeefood was officially launched in several Southeast Asia countries in 2021, and has become the top 3 food delivery app in Vietnam.
In addition, we can see Shopee expand to e-wallet services with ShopeePay. Users can now pay for Shopee purchases and transfer money without switching to other e-wallet apps. All of this makes Shopee one of the leading super app cases in Southeast Asia.
3.4. Momo E-wallet
Momo is considered Vietnam’s most successful e-wallet startup. It offers nationwide cash transfers, bill & personal loans payment, and various purchase services.
MoMo is the e-wallet that has the most active users (over 25 million), according to a report released by Appota. With growing customer data, this super app partners with big brands in Vietnam like Lotte Mart, Circle K, CGV Cinemas, The Coffee House,… MoMo has created a super app that meets all of daily necessities!
We can expect MoMo e-wallet to gain ~10 million new registered customers and thousands of businesses joining the ecosystem, bringing the total number of users of this wallet to 35 million in 2022.
Related: Momo E-Wallet | The Rise of Super App Platform in Viet Nam
3.5. Snapchat – Top app for quick communication
Snapchat is famous for auto-disappearing photos and quick communication through images. Now with 229 million users, especially young people, the app is ambitious to become one of the first Western super apps. It has integrated mini-apps like Headspace, Flashcards, etc, and the number will be growing.
In 2022, users can at least expect a surge in Snapchat mini-services. This can include e-commerce services that let Snapchatters buy clothes, mobile top-ups and even concert tickets. Big brands are definitely interested and they are actively testing Snapchat’s efficiency.
3.6. Rappi – Super App
Rappi founded in 2015, has quickly become the leading delivery company in Latin America, revolutionizing the way people order food, groceries, and other essentials. Operating through a convenient mobile app, Rappi allows users to place orders for a wide variety of products and services from anywhere in the city, making it a go-to platform for everyday needs. Beyond just delivery, the app also enables users to send money, further enhancing its functionality and appeal.
Through constant innovation and a deep understanding of its customers’ daily needs, Rappi has evolved from a simple food delivery service into a comprehensive on-demand platform that provides convenience and efficiency for users across Latin America.
4. Global trends
Originated in China, super apps quickly spread to other Asian nations and especially SEA countries. Other famous apps are also integrating more services in a competition to gain market share.
Western companies do not want to lose the super app development race.
While most super app success stories are based in Asia, businesses in the U.S. and Europe are now seeking to establish themselves as regional pioneers in this space. Several major companies are expanding their service offerings in an attempt to create their own version of a super app, beyond the already notable presence of platforms like Snapchat.
Spotify originally known as a music streaming giant, is one such example. Instead of launching a separate platform for podcasts, Spotify strategically integrated podcast services directly into its existing app. This move has positioned Spotify as a more comprehensive audio platform, offering both music and spoken-word content, all in one place. By keeping its services under one umbrella, Spotify enhances user engagement and keeps listeners within the app, a hallmark strategy of super app ecosystems.
Uber is another major player aiming to dominate multiple verticals. Initially focused on ride-sharing, Uber has significantly expanded its investment in UberEats, with the goal of becoming the leading food delivery provider. By combining ride-hailing and food delivery within a single app, Uber is working towards a super app model that offers convenience for various everyday needs. Uber’s focus on building this multi-service platform demonstrates the company’s commitment to leveraging its large user base to deliver diverse offerings, including the potential for grocery delivery, courier services, and more in the future.
With these expansions and integrations, it is clear that Western enterprises are embracing the super app trend, and we can expect many more companies to follow suit. As businesses in the U.S. and Europe compete to create all-in-one platforms that provide seamless access to a range of services, the super app phenomenon—once dominated by Asian companies—will likely experience significant growth in the West. The rise of these super apps could reshape the digital landscape, offering consumers more integrated experiences and driving competition among tech giants.
5. Super App Development Services with AgileTech Vietnam
AgileTech could help you build your own Super Apps platform with:
- High performance and security together with different types of payment gateways.
- We have more than 10 available service mini-apps related to entertainment, hotel – travel – flight services, etc.. which are ready to integrate with your Super App to enrich your Super App services.
- Strong commitment through the warranty period.
Moreover, AgileTech is building 02 Super Apps with huge customer ecosystems about Travel and Young adults (under 30). Promoting your mobile app will help you:
- Accessing to millions of potential users in our Super App ecosystems.
- Tracking user’s behaviors in each mini-app – Measuring marketing statistics.
- The portal mini-center interface will manage all mini-app versions of each developer.
Our dedicated software development team is ready for your custom requirements. You can contact us at contact@agiletech.vn or via (+84) 936 281 059 for more information. Get in touch if you want to learn more!
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