Super App: 5 Examples of Super Apps Successful Case
Want to book a grab, order food online to your doorstep, make a payment online, or shop the latest clothing no longer limited to the mall,… many apps come to your mind, right? But, over the last 5 years, a new technology trend has been released – Super App!
As the name suggests, a super app is an all-in-one experience to access many different services, which help you save phone space without having a lot of other apps. Users will be very loyal to an app that is easy to use, friction-free, functional, provides good services, and allows for a multifaceted experience.
The super app model makes sense through many apps like WeChat, Grab, Go-Jek,… Most are becoming an essential part of life, where you can order your groceries, book travel, and buy a plane ticket all in one place.
But, what is a super app, what advantages does it have, and are super apps the future? Will the super app experience a boom in many other regions?
1. What is a Super App?
The “super app” became a popular buzzword in Southeast Asia after WeChat, Grab, and Gojek, the 3 biggest tech startups, began describing themselves.
Super App – Apps Within An App
To begin with, the rise of super apps is getting actively developed mostly in Asia. Super app is described all-in-one managing a consumer’s needs in one place. This everyday app incorporates many functions and features, from social networking, eCommerce, to goods delivery and financial services.
Moreover, the super app allows mobile users to use the services of third-party merchants without downloading separate apps.
Just a single “super app” you can easily message with friends, order food delivered, call a taxi, shop online for any products or services, transfer money,… The list can go on and on. And all this is put into a bunch of services. Super great, isn’t it?
Do We Need A Super App?
With each new extension, super apps try to get more and more attention, time, and money from the user. No matter where you are, a super app is undeniably convenient and makes life a bit simpler!
Some advantages of a super app:
- A successful all-in-one super app strategy drives growth
- Create more ways to engage with existing customers
- Open new customer bases via partnerships
- Attract large amounts of investment
- Reduce re-acquisition cost by retaining users with other services
For these reasons, there are many examples of successful super apps in the market!
Read more: Fintech | The Rise of Super App in Asia
2. Successful Case – Examples Of Super App
In the United States, many apps such as Facebook, Messenger, Skype,.. are, all exist separately. But in Southeast Asia, you can get everything you need through WeChat, Grab, or GoJek,… Here is the list of popular super apps:
Instead of remaining just a messaging app or building separate functions, Tencent Holding Ltd.’s WeChat rapidly kept users coming back for more and more. WeChat now has more than 1 billion monthly active users globally.
Besides its basic sending messages, this super chat app, WeChat, can also be a commercial app that creates a lifestyle of commodification and convenience through combining multiple functions.
Once using Tencent’s super app, users can access number of third-party services like hailing a cab, buying movie tickets, ordering food delivery, paying utility bills, or sending money to friends. All of these are integrated and can be done in one single app!
Not a surprise that Tencent’s WeChat is used by more than two-thirds of the Chinese population! Without a doubt, WeChat has become the super app for everything in life.
Read more: WECHAT: The Super App Exceeds 1 Billion Daily Active Users
Alipay
Like WeChat Pay, Alipay is the payment solution affiliated with China’s e-commerce Alibaba. The new Alipay 9.0 no longer is a wallet. These stripped-down apps run within the all-in-one platform, which changes the way you shop, spend or manage your finances.
These days, Alipay wallet provides easy mobile access to purchase and pay for products and services from local restaurants, shops, and other outlets, as well as to obtain discount e-coupons, and share product recommendations and red envelopes with friends, among other features.
Alipay, the payments solution affiliated with China’s e-commerce juggernaut Alibaba, today announced it surpassed 230 million daily active users and 120,000 lite apps.
Whether it is money transfer, recommending a restaurant, or putting you at the center stage in Alipay 9.0.
Read more: Super App – WeChat Changing The World
Grab
Grab is becoming an everything, every day app in Southeast Asia! Not only being a leading player in the shared transport space, but Grab has also taken to expanding into food delivery and online payments, among other services.
Singapore’s startup recently secured funds worth USD 1.46 billion (SGD 2 billion) for its ongoing Series H round of funding from SoftBank Vision Fund in March this year. So, this ride-hailing brings the total amount raised in the round over US$4.5 billion.
Basically, with one swipe, you can experience anything in the consumer services sector. With more than 2.8 million drivers, Grab has introduced multiple on-demand transportation, paying bills, ordering food, and even booking hotels.
With a large suite of services, Grab – your everyday super app provides enough benefits and functionality to keep users from ever closing the app!
Read more: How To Build an App Like Uber?
Go-Jek
Grab is not alone in the race to become Southeast Asia’s leading super app. GoJek – the fiercest competitor, has expanded outside its Indonesian market.
On the way to becoming a super app, Go-Jek started operations as a motorcycle ride-hailing service on mobile. Moreover, this Indonesian startup is now offering services from food delivery to fintech as well as massage services.
Go-Jek is currently valued at about $5 billion after additional funding by well-known investors, including Singapore’s Temasek Holdings and Chinese technology giant Tencent Holdings.
Today, this super app business model has grown well beyond its original range of offerings to cover services including lifestyle, entertainment, and financial needs. As an expanding regional all-in-one app and localizing app in each market, GoJek is different depending on where you are.
Read more: How to Build a Location-Based App?
MoMo
MoMo has made a breakthrough to the 10th most well-funded tech start-up in the Asia-Pacific region by global information services firm CBInsights.
Moreover, Vietnamese start-up Momo was recently ranked 36th among the top 100 global innovative fintech companies, as announced by H2 Ventures and KPMG.
As described, MoMo is an electronic wallet that provides various services essential to life, such as money transfer, paying electricity and water bills, hospital fees, banking, games, retail, and catering services…
With growing customer data, this MoMo super app partners with many big brand names in Vietnam like Lotte Mart, Circle K, Ministop, Gongcha, Koi, The Coffee House,… The MoMo app has created a super app that meets all of your daily necessities through payment!
This 10 million-user’ super app promises a big step! A potential push to promote the development of the entire electronic wallet market in Vietnam is shortly.
Update: Mobile wallet and digital payment app MoMo had signed up a total of 20 million users in early September 2020. From its debut in 2010 to 2015, MoMo E-wallet stood at 500,000. Now, after five years, MoMo wallet users have surged 20-fold.
Read more: Momo E-Wallet | The Rise of Super App Platform in Viet Nam
ZaloPay
Following on the examples of super apps, ZaloPay is a mobile payment app with many features such as transferring money, paying for phone recharge, and online bill payment.
After 3 years of development, the Vietnamese super app has become a familiar brand name in the e-wallet market! ZaloPay has also launched a new extremely convenient feature – transfer money to friends right in the chat bar.
With these new features, ZaloPay has the opportunity to reach over 100 million users using the Zalo app. As a result, Zalo joins the list of Vietnam’s super apps to gain a foothold in numerous businesses.
3. AgileTech – Super App Platform Services
AgileTech could help you build your own Super Apps platform with:
- High performance and security, together with different types of payment gateways.
- We have more than 10 available service mini-apps related to entertainment, hotel, travel, flight services, etc, which are ready to integrate with your Super App to enrich your Super App services.
- Strong commitment through the warranty period.
Moreover, AgileTech is building 02 Super Apps with huge customer ecosystems for Travel and Young adults (under 30). Promoting your mobile app will help you:
- Accessing millions of potential users in our Super App ecosystems.
- Tracking users’ behaviors in each mini-app – Measuring marketing statistics.
- The portal mini-center interface will manage all mini-app versions of each developer.
Conclusion
The rise of super apps has transformed the way people interact with digital services, especially across Asia. From WeChat and Alipay in China to Grab and GoJek in Southeast Asia, and even local Vietnamese players like MoMo and ZaloPay, these platforms have proven the power of combining multiple services into a single, seamless user experience.
Super apps are more than just convenient; they are reshaping customer behavior, reducing app fatigue, and opening doors for new business models, partnerships, and tech innovation. As they continue to expand and evolve, super apps are not just a passing trend but a glimpse into the future of digital ecosystems.
Whether it’s messaging, payments, transport, shopping, or lifestyle services, super apps offer users a one-stop solution for their daily needs. And for businesses, they represent an opportunity to grow, diversify, and retain loyal users. The super app revolution is already here, and it’s only just beginning.